I guess times changed and MMOs are not expected to be a grind anymore. I always thought that progress of the character is the main addicting factor in MMO, and that it should be enjoyed at least for a few weeks till you achieve the max lvl, but i guess nowadays kids just want to start the game with lvl50 char instead of enjoying the growth of it...
Well i guess its a personal choice of what to expect from a game, but me - I would like it to be challenging and would want to enjoy the feeling of the progress instead of capping instantly and spamming same instance over and over...