>2012
>TV
Seriously lol, not like TV advertising will be beneficial if SE is unable to release something perfect. You have a hard time to understand that SE won't have a third chance. They cannot allow themselves to release something crappy again, even average or good.
It must be excellent. If that level of quality wasn't reached, then it's better to wait, even if you miss the almighty E3. A succesful launch at Gamescom is better than an average launch at E3.