No trailer at E3 LOL @ SE

[Chardrizard]

People can defend SE all they want...like it or not, not having a trailer at E3 is going to hurt it more then help.

It won't gain anyone, but at this point it doesn't hurt anyone. People that plays will still plays, people that doesnt know anything about FFXIV will remain clueless.

Nobody is getting hurt. Game doesn't fail or succeed on 1 trailer.

[Zahak]

It won't gain anyone, but at this point it doesn't hurt anyone. People that plays will still plays, people that doesnt know anything about FFXIV will remain clueless.

Nobody is getting hurt. Game doesn't fail or succeed on 1 trailer.

Amen brother!

[Sephrick]

A burst of media is an absolutely horrid way to handle promotion of anything.

The best way to promote anything is regular media saturation.

Whether they release a Web site after E3 or not, so what? Without new visiuals what more will it be than www.finalfantasyxiv.com with a face lift?

The point of showing a trailer at E3, CGI or otherwise, is that it's a talking point. And something for those interested to revisit.

From there companies need to regularly release nuggets of information interesting enough for journalists to report on.

So instead of "trickling" the information and staying in the public conscience, they're going for a flash-in-the-pan approach when PR will be ramping up for the Fall release schedule.

SE needs to answer the question: Why should I buy your game instead of that other one I was going to?

This late summer/fall will see the release of Dark Souls (PC Edition), Transformers: Fall of Cybertron, New Super Mario Brothers 2, Far Cry 3, Borderlands 2, Dead or Alive 5, Resident Evil 6, BioShock Infinite, Assassins Creed III, LittleBig Planet Karting, Halo 4, Sleeping Dogs, Call of Duty: Black Ops 2 and Guild Wars 2.

That's not counting things announced at E3 ([speculation] Grand Theft Auto V and God of War: Ascension release dates[/speculation]) . It may not seem like a lot, but each of those are a $60 commitment that a gamer will have decided upon around the time of E3 when they plunked down their cash for a preorder.

My biggest fear is that August will be too late. By then, potential players will have been hyped by E3 for other games and have their minds made up on what they're spending their money on in the Fall.

The point of E3 is getting face time. It's when you release that trailer that makes people go to that newly released Web site that makes them follow the bread crumb trailer of information that leads them to making a purchase in the Fall/Q1NY.

Releasing a Web site without that initial E3 buzz seems like a head-scratcher for someone who deals with marketing on a regular basis.

A late summer burst will not be enough when going up against the Fall AAA title season.

Suddenly, liking a game makes you a white knight...

There a difference from liking the game, and blindly apologizing for everything SE does. Especially when people are frustrated due to a strained relationship between SE and their fans and a track record for saying on thing and doing the opposite.

ok so seriously u think a trailer would show us Gameplay etc etc etc etc? for the love of god look at XIV opening it has nothing to do with the game lol

v2.0 is releasing this Fall. This was their moment to show all those neysayers that the impossible was possible.

For most people (i.e., those not paying a subscription) XIV is that game that got an average 4.5/10 back in 2010. It's not even on their radar.

I think people's worst fear was that it would be just a CGI thing. This is why there's such a reaction to it being reduced to "a Web site after E3."

A flood of information is 100 times better then some dinky trailer, at least then you can take the time to read everything about it. Are you honestly saying that you prefer it when a game company releases a trailer on a game and then makes you wait months til they actually put up a site with the information?

A flood of info is the worst way to promote something. "Some dinky trailer" isn't the way to do anything either.

What SE needed was a "before and after" trailer.

Ever hear the phrase "slow and steady wins the race"? The public needs to be constantly reminded your product is coming.

Word of mouth, is actually more powerful then any media could bring.. 1 person leads to another person etc etc.. in due time Millions of people will know about it..If they don't do it at E3 so what? Word of Mouth Spreads like fire..

Not if you don't start the fire in the first place. In order for anything to "go viral" there has to be something to pass around. A trailer from E3 would have been just that thing.

That's the point of trickling information and visuals. It gets tweeted/liked/shared/emailed yada yada and over time it seems to be all anyone has been talking about.

But if you wait and do it all at once, people will only tweet/like/share/email yada yada once. If your marketing campaign is a flash-in-the-pan style, so too will be the response to it.

I say again SHOW ME PROOF and I will believe you, tell me what a CGI trailer that has nothing to do with the game will do for the game, but gameplay (they have a working client in Tokyo, and just need to take it over) will do wonders for 2.0. Tell me what a CGI trailer will do for the game except make people say "oh look there trying to hype thier dead game"

People are disappointed because E3 is a moment to do more than that. The trailer -- which absolutely needs to be at E3 and more than behind SE's infamous closed doors -- should be of gameplay. As I said, before and after. Show footage of v1.0 circa 2010 then v2.0 then finish it with the CGI hype junk.

The ultimate point of E3 is to allocate as many preorders as possible. Companies go there to sell games, and releasing a Web site without announcing that to the public after people have stopped caring about the event will be disastrous in the long run.

[Starlord]

Trailer= Gamescom ( another big Convention that's right there along with E3). Gamescom is in August, Alot people attend that Convention.. People say its a quite month (maybe in USA yeah) but not in Europe.. and when new info comes in, they have interviewers there.. their will be Youtube vids about FFXIV 2.0 in August.. Everyone WILL see it..

[Elexia]

Trailer= Gamescom ( another big Convention that's right there along with E3). Gamescom is in August, Alot people attend that Convention.. People say its a quite month (maybe in USA yeah) but not in Europe.. and when new info comes in, they have interviewers there.. their will be Youtube vids about FFXIV 2.0 in August.. Everyone WILL see it..

The funny thing about this situation, this is when XIV actually got most of it's hype, since people got excited from E3 reveal, sure, but Gamescom was when a lot of the info/previews regarding XIV even came to light.

[Jinko]

The funny thing about this situation, this is when XIV actually got most of it's hype, since people got excited from E3 reveal, sure, but Gamescom was when a lot of the info/previews regarding XIV even came to light.

That was simply a situation of circumstance, the game was ready to be shown in a very pre alpha style way Gamescon is less professional in that the content you show can be a little rough round the edges.

Anything on the show floor at E3 has to look finished and polished otherwise you will get negative feedback, that being said SE have known for a very long time that E3 would be in June they should have had something to show, the fact they have retracted from E3 suggests to me they could be behind schedule or don't feel confident enough in what they have to show the public. (neither of which bodes well)

This still doesn't excuse the fact that SE have their own Conference and could have shown the trailer or in game footage there, they have also had Q&A sessions before at E3, which I'm sure will happen this year also, of course we will get as much info out of that as we usual do though which is next to nothing. "wait a little longer etc"

This whole things stinks of bad publicity and a failure to anticipate the public's perception of the game.

All I can say is this website better be awesome as hell, even then how will they get people who don't care or know about FFXIV to visit the site ?

Was I talking to you? How rude!

Indeed.

[neorei]

Also, they treating this like a new game, not an expansion.

[Onidemon]

the fact they have retracted from E3 suggests to me they could be behind schedule
Indeed.

That makes a lot of sense. Everything about XIV is always behind schedule from it's launch to every single patch and event they came up with until now. Why did we think E3 would be an exception?

[Starlord]

That makes a lot of sense. Everything about XIV is always behind schedule from it's launch to every single patch and event they came up with until now. Why did we think E3 would be an exception?

The devs, Visual Works, Sound, PR—everyone did their part and the trailer itself was completed and ready for release at E3.

They are not Behind, They are just holding that wild Card till Gamescom, which is a good move imo.. @ E3 no one really looks at online games much, its more for Console games than anything. Gamescom, is where they can get the most publicity in a positive way.. if they did it at E3.. They will be mixed feelings about it, and could just be disaster waiting to happen.

[Condottiero]

Disappointed.