While alakazam started as a Everquest info cash they branched out into just about any game you can think of. In the quest for more page views and add revenue. Look at that front page, look at whats available for click through. Think about ffxiv's over all popularity and that's your reason that you see no xiv related stuff there. front page real estate is a hot commodity for them. I'm not trying to bash them or anything just being realistic about how web pages make money these days. The company is not in it for the warm fuzzy feeling after all.