As said in a previous post in this thread, it's the MSQ that kept/keeps my attention.

However, there are various other aspects of the game that I think are great in comparison to a previous MMO I played (which I won't bother naming as don't want a discussion about that).

FFXIV isn't perfect, and am not saying it is. However I moved to FFXIV when the aforementioned game's anti-consumer, mobile-gaming-cash-grab mentality overwhelmed everything else. When you play a MMO that produces nothing more than sleazy gamble-boxes (sleazy because they outright refuse to comment on the odds of winning anything of value, which seem appallingly low) and £300 'bundles' at the expense of new content (one new episode, worth about 30 - 45 minutes of play time, every five months ) it's time to move on.

After playing a game that became what that one has, FFXIV has been a breath of fresh air.