Story and glamour.

I have several alts so I've usually got something I'm working towards with one or another of them. I've never gotten to the point that all are fully sorted out and I don't have anywhere to get them to.

If I don't feel like playing FFXIV I'll play something else and come back to it another day.

If anything, I've got to work on that feeling of not needing to play every day, and get some other things done.