Square-Enix could do it, but I think their general design goals are "monkey brain see number go up happy," not an actual competitive system. I don't think that's necessarily a bad thing, but I do think it's directly at odds with their statements about CC supposedly being competitive.

I would rather they have just given us casual and casual (team) queues and no ranked at all and just called it a day. Ranked comes with the expectation of people playing to win and trying their best and I'm not really sure that's what you always get. I sure as hell don't see people pitching temper tantrums in spawn in casual games, at any rate.