Story-telling was supposed to be a big selling point off FFXIV, and yet this is an MMO, not a single player RPG, so story-telling needs to happen in a setting where multiple people can experience it. In FFXIV, however, my whole experience with the single-player storyline was by myself. Why make an MMO with so much emphasis on social-interaction if you're just going to build the entire storyline around people playing solo? Contradiction much?
its funny because guild wars 1 already solved this problem