Quote Originally Posted by Xirean View Post
I'm confused as to how this is a problem. People play when they want to and stop when they don't. Is the game supposed to capture them or something?
The game uses a monthly subscription model to make money, so it's within their interests to try to keep players around. Their continued success is closely tied to their ability to retain players.

With their current 4 month patch cycle, players are potentially spending around $48-60 usd per major patch if they remain subscribed between.