Quote Originally Posted by LittleImp View Post
The game uses a monthly subscription model to make money, so it's within their interests to try to keep players around. Their continued success is closely tied to their ability to retain players.

With their current 4 month patch cycle, players are potentially spending around $48-60 usd per major patch if they remain subscribed between.
And yet the director of the game flat out stated that he doesn't mind if people don't play all the time. He wants people to play multiple games.