Normal content is catered to those playing for the story, not those seeking challenge. The new trust dungeons, the YouTube beginner's series.. all are catering to the brand spanking new. There is already statistics that people are STAYING after attempting ARR because of the trust dungeons. The anxiety performance is a real thing that can gate players from actually going all the way through. Even I was scared of my first dungeon when I was a clueless sprout years ago. I am not saying that content should get easier; but there should be space for players to jump in the puddle and have fun without random pugs yelling at them to "git gud". After such phases; then they might stay and start learning to be better. I believe that is what SE is aiming for. How a new player approaches harder content is completely on their own, and its up to the community to help them out.