It just gets to a point where it's too much, and that that point for me was Heavensward.
Let alone the sultana's fakeout death, which let's be real was probably part of some retcon or other, there's this particular scene that perfectly encapsulates FFXIV's cheap emotional impact.
Vidofnir exists, we're making peace between dragon and mankind, wooo!! Oh no.. Estinienhogg! Vidofnir gets stabbed her body slumps to the ground, oh no... the peace we've toiled for is threatened.
2 seconds later
Vidofnir is fine btw guys

, making the entire scene pointless, but make sure to make her fakeout death be EXTRA dramatic. Then simply take this formula and proceed to do this with Hemmorhoids the butler or whatever, and Ystolha and Thancred, Gosetsu, Yotsuyu, and the Crystal Catboy, and then the entire cast because you gotta try and get a few tearjerker lines out of the characters, and no I'm not arguing they should've been killed... like literally just AVOID death baiting it's not hard.