I mean, if we talk about other games, I can only think of Aion and Rift, f2p, wheer you can literally change everything in game for a tiny sum of in game money, and TSW (rip), b2p, where you can change everything in game, the small things at barber for very lil money and the bigger things at surgeon for some good money, but both in game money. If you think about that, the fact that you have to pay extra in a p2p game is quite ridicolous, yeah.
Oh, and Elyon just like BDO has an item, in both cases that you can also get for loyalty, so not for real money, you can change freely how many times you want for x time 24+ hours).