I like what GW2 is doing in this regard as well. It reminds me of Campaign only 10x better. Ive played in the Beta a bit, and was impressed with this particular part of the game. Not much of a PvP fan though, And would have liked to see a stronger effort in the presentation of the personal story, not that its bad. Its all about making good filler content that is fun and engauging really. And I think GW2 nailed it. Where as in FFXIV, if its not Endgame content (read: dungeons and primals) or main story line, then I'm really not doing anything I would consider fun. I would even go so far as too say that 90% of the content in FFXIV is just necessary evil/boring sh*t I need to do. SE could learn a thing or two about early, midgame, and filler content from GW2. On the other hand, not making it gamepad compatible was a let down (especially with only 10 skill slots, i mean c'mon). And I am not in love with no tank or healer class. I know why they did it and it makes sense for what they are trying to do, but it just feels wrong to me somehow not to have the holy trinity (healer/tank/DPS).