As the title suggests, SE making 7.0 a pvp driven expansion would really shake up the formula and create many interesting opportunities. First the more practical being that content would have a longer shelf life given it would be more player driven. Also it would make the open world far more interesting by during the boring, one and done zones into moving, contested fronts. They could even do monthly/seasonal rewards and titles for those that control the most land. You could also involve the crafters and gatherers by making economy player controlled. Making market board systems only work for friendly factions.

Lore wise you could justify it as a either a breakdown of the great company of Eorzea and other nations, or a scramble for the resources of the new world or southern continent. It would also open up role-playing opportunities by allowing players to settle scores with violence. I would even go so far as allowing war crimes and making a infamy/fame or hero/villain system to gauge rewards and standing. I mean, who hasn't wanted to commit warcrimes against the Lalafell menace.

Thoughts?