I don't get it to be honest, other than pushing some planned outrage, it's just dumb all around, because when they want more money, they just have to put a new mount in the store or a few new emotes... It usually works well and people in good will will just buy it most of the time, to support but also for themselves if the mount is very popular if it's an interesting mount or emote too...

This... Is just unprofessional... Just trying to make money out of thin air, because nft's aren't even crypto, they are just "links" / adresses to images, not even a data set in any blockchain, nor even a portion of a blockchain encrypted into it.