For me the most depressing part of the original statement is the artificial distinction between those who "play to have fun" and those who "play to contribute". Anyone who plays the game and engages with the content or the community IS contributing. Whether it's helping someone in a FATE, grouping with someone to gather crystals for Anima weapons (remember that grind?), anything on Duty Finder, or even just chilling in Limsa aetheryte plaza, it's all contributing. And that is without going into all those players who craft and sell on the market boards. This is all just corporate buzzword bingo trying to justify increased monetization.