They are trying to get people who brought the game at launch to see how much its improved since then and to let them know about Version 2.0, there not trying to get new players just yet.

The welcome back campaign is happening now, between May 10th - 21st.

Also no IT person is dropping the ball, the 1.xx Server Software code is crap thats whats holding alot back, not the IT staff or servers them selves.