Yeah that became obvious at the end of Stormblood when we got redirected from the war with the Empire to go on a massive sidequest. Then they mentioned recently that they didn't have a plan and it all made sense. They don't have a narrative destination, they are just writing whatever as they go. Endwalker and its weird obsession with closing so many plot threads made that abundantly clear. It comes across as trying to finish off what was started before so they can do their own thing now. We'll see how that ends up but right now I am not exactly optimistic.
That being said, right now XIV is the golden child of MMO's so there won't be many people calling them on it. And even here, at what I consider to be the worst in so far as narrative and writing goes, its better than any other MMO story on the market.