I hear a lot of people saying "SE only cares about their bottom line". Well, yeah, they're a corporation. Every adult who works a 9 to 5 (and most that don't) knows this. But I think a distinction needs to be made in that there are many different philosophies a company can adopt with the end goal of making money.
The ideal business will deliver a quality product at a reasonable price. This will ensure happy customers, which in turn ensures loyalty and positive marketing. We literally advertise this game for them, because we love it as much as we do. This is called goodwill. I'm not making this up: goodwill is an actual business asset which is sometimes listed on a balance sheet. It is basically the customer base's belief that the business is, in fact, an ideal business, or close to it.
The corrupt business chases after the dollar as its primary objective. It doesn't care about quality or customer happiness, so long as it gets paid. Goodwill is not a factor here. When you hear people talking about how they got cheated by a company, and how they'll never patronize them again, its an example of this. There is no recognized counterpart for goodwill (badwill?) but it is something that companies are aware of, albeit informally.
Now in reality, this is a gross oversimplification of business strategies, and there is no such thing as a fully ideal or corrupt business. Rather, they're a spectrum, and every business falls somewhere between these two ends of it. Blizzard is more towards the corrupt end, but I'm sure they have some employees who love World of Warcraft and pour their heart and soul into making a good player experience. SE is more towards the ideal end, but I'm sure they employ people who just think of their job as a paycheck and don't care about the customer experience.
So what did we see in the past few weeks? SE cashed in some of its goodwill. They flubbed a launch. Not talking about the servers, since they warned us ahead of time that there was absolutely nothing they could do. I'm talking about the 2002 errors. That was entirely their fault, as it was a result of bad code they made, even if it was a decade ago. However, the majority of FFXIV players gritted their teeth and dealt with it, because they trusted SE to find the problem and fix it, which they are in the process of doing.
So yeah, SE only cares about your money. But they're smart enough to earn it in a way that leaves most of their customers feeling satisfied and wanting to spend more.