The game needs more exclusivity, not less. If the issue is that pvp is "special" then the solution is to add special titles or glamour to high end pve challenges. Special titles for world first, world 1 - 10, server first etc etc.

MMOs are not designed to be 100%'d, you don't need nor deserve literally everything that's in the game. The vast majority of content in the game is handed to you on a silver platter, most of it is extremely low effort "Do X Thing Y amount of times" which anyone can get with patience and zero challenge. Prestige has always been an MMO staple, when people get legendary weapons or special titles for being exceptional that's a good thing. I miss walking by people ingame and being genuinely impressed rather than thinking "That outfit is 80% mogstation" or "Wow they really did 10,000 leves for that huh".