Well better Behest or new battles are not my first concern at the moment. First they need to make leveling up a bit more of a joy. Leveling in FFXI was way harder than it is in FFXIV, but it was also way more fun than it is in FFXIV. Yes, sitting for 4 hours in Jeuno waiting for a group only to see it disband 30 minutes after you got to camp was annoying, but we have leves to do meanwhile now.

Adding group based leveling and balancing of classes and tuning/revamping the battle system are the three most important things for me at the moment. As soon as they fix that they can start adding more and more content. Content is the easy part, really. The basics of FFXIV are fine, but still not finished, but they really should aim to finish it in about 3 more months.