People will go away, that is what they are hoping for always. Cause people have to go back to work and stuff so it evens out again, they don't buy new hardware to support the hundreds of thousands of players who want to play now when it's just tens of thousands next month. Would just produce a huge amount of hardware that isn't necessary anymore once the hype died down.

And more expenses looks bad to the shareholders so...every MMO always goes with that practice that's why you see such rough launches basically everywhere with every expansion even if semi conductors rain from the skies.