does it even matter if spmething is endcontent? youcan start at lvl 15 with glamouring and spend hundreds of hours happy without reaching endgame. what about lvl50 extremes and coils? yeah its not endgame.... but it doesnt really make a difference. oh well i guess there are two...
you dont get highest ilvl (which is kinda useless anyway) and you can actually play them with friends who havent reached endgame yet.

there is not much 'endgame' i agree , but there is a lot of other things you can do/enjoy.if there is nothong left a break til new content arrives is propably the best