"Everyone's so open and friendly" is a lie

[Michieltjuhh]

That depends on the person using the label.

Why should I when I just said it's a neutral label?

So it's a neutral label that has no use or value and makes people shrug at why you used it at best and a negative one in any other scenario? I think they did something like that in the Third Reich, where it started off as relatively harmless label - albeit pointless, people are people - and ended up.. well we know how that evolved. Now, of course, this is an extreme that won't happen, but that doesn't mean it's not going to be used negatively, even against people that don't even come from WoW - just as a general term to imply something negative. It already is.

There are labels that have (perceived) value, such as "sprout" - new player, or "mentor" - experienced player. This isn't one of them.