In the latest live letter they talked about a new pvp reward, "calling cards" that let you customize your profile.

I know they mentioned this system in relation to PVP, but how cool would it be if this was part of the commendation system? It would be neat if these calling cards / profiles came up at the end of a duty and that's where you gave out your commends.

I'm imagining the calling cards would have a picture of your character and such. That would make it easier to see who you want to commend, and also it would be a fun way to show off the calling cards that we can earn in pvp, and hopefully other content as well as the system develops.