I "felt" this coming from having played both ESO and WoW, Fable, other kind of open-world games. The story also seemed very simple and tied together. I came to appreciate the more traintrack approach to the wordbuilding but it does take a while to get used to.
A lot of lore is the same story repeated over and over with different permutations. It is a different way of doing lore but it works and makes what is there more deeply meaningful I think in its simple elegance. Beast tribe quests do this really well and you kind of are able to live out certain other stories you don't get to experience in-game through quests like those. Then you can imagine what it was probably like, for example, to be doing heroic stuff like historical characters, reliving battles/arguments/friendships/calamities, imagining old civilizations, etc. The paralleling of stories is good to add depth but also to allow people to imagine what their character actually may have experienced had they been in the war of the mages or had they had friendships like the Four Lords with characters in or out of game.
Have been doing the sightseeing logs--it gives me vertigo to fly around too much so I have had to look up coordinates. However, there have been a few locations that really captivated me. The statue in Eastern Thanalan around the Thal (or is it Nald?? One of the two) digsite and the quests around there (there is one with a bald guy that is HILARIOUS). Some of the Azys Lla places were amazing and gave me an idea of what those buildings were supposed to be doing. Also appreciated the views in The Fringes, one of my favorite zones that wasn't until I had gone back to visit a few times.
As glam and gpose is the true endgame (and I am still learning), finding special places in and of itself and just being there is an experience. Even if it doesn't have signposts or anything.
It is a different way of dealing with the lore and there really doesn't seem to be as much there as some other games, but its presentation is always very basic and elegant in a way I have come to appreciate. And repetition helps it a lot and lets you build connections between parallel stories.