why FF14 don't do more collabs?

[Lanadra]

don't you think for a game as popular as ff14 is be easy to collab whit lots of anime and games?
it don't need to be much more that a small quest and some nice glams.
what you think of this?

I mean.. do you know the purpose of collabs? It's usually to aid the smaller IP in getting attention and new players. Generally the bigger you are.. the less to gain and thus less reason you have to collab. Look at our lovely game, we primarily have collabs with other SE owned IP's.. and that primarily to benefit those IP's.

The general reason for a collab is not 'let's give people cool shit from this game', it's all about business.