More resources should be invested into improving moderation in NA (and in EU as well, from what I understand, but I can't speak to that with any level of authority or experience). It seems strange to me that very obvious phishing links aren't blocked (if the link contains "forum.square-enix.com" but has something else tacked onto the end because it's not actually a .com domain, for example). Whether or not you see getting phished as the player's fault for not paying attention, it should not be this easy to spread phishing links in the game itself.

There also needs to be more tools for the moderation team to detect botting. Having crowds of bots logged in while subscribers complain about long queues is insulting, and I get annoyed when people blame players who go AFK before they blame bots. It's excellent that the development team was able to optimize existing server infrastructure to ease the congestion, but it's only going to get worse come November, and the bots are still here contributing to the problem.

Finally, the reporting and penalty system needs an overhaul. I understand the necessity of being vague enough to allow reporters to remain anonymous, but it is impossible to avoid repeating a mistake when you don't even know what the mistake was to begin with. The point of moderation is to enforce the rules so players follow them, not just punish them when they break them on accident. The inconsistent application of vague rules does not help players know where boundaries are, either. And on the side of being the reporter, it's frustrating to never even know whether your ticket got looked at, or if it did, when. I'd feel a lot better knowing that the accounts I reported as victims of phishing had action taken to lock the phisher out and return them to their owner, and people who are victims of targeted in-game harassment would likely benefit from knowing a moderator had seen their ticket.

To reiterate: I am not blaming individual moderators. I am blaming the systems in place that make it difficult for moderators to do their job consistently and effectively. If there truly will be no expense spared in making sure the game is everything that it can be, I think that should apply to giving moderation teams more people, better resources, and better guidance.