I don't know exactly how they plan to do 2.0 at E3, but I imagine they will try to show something even in a game montage during the Sony E3 Conference since they will likely want to pimp the upcoming PS3 beta test along with the actual release of it on the PS3 after 2 years of near public silence on that release. What I would love is if a rep or Yoshida can show up and talk about the release (even if he doesn't have a demonstration) followed by a quick gameplay/CG trailer to show off the new vision. And then rest goes to the new promotional site. Remember they are making a new teaser site for 2.0, they will need some way to get a larger audience to go visit that site and only the press conferences get that kind of exposure.