Quote Originally Posted by Mindiori View Post
They know very well what they are doing, as WoW did at this stage in the life cycle. Appeal to those with the cognitive capabilities of a potato. Depth of a puddle is the new norm and with it, people should have known better than to expect anything to change. When you market to the lowest common denominator; yes you can expect profit surge from short term interest - but a lack of potential personal development/skill attainment remains unfulfilling and thus boring long term. Retention is no longer necessary. Just the printing of short term en-mass entry passes.
They all but confirmed this at the start of the broadcast

"We know there are some people who want the complexity of 3.0 but we're building on 5.0 (read: Homogenization and easiness of play)"