Confusing Restricted Names

[Iscah]

And because I'm bored, I tested out some names. Google was a no-go, but Adidas, Nike, Walmart, Costco, Microsoft, Pepsi, Wells Fargo and a bunch of other big company names were OK. While Thule is a fairly substantial company, I wouldn't put them on the same level as these others. Maybe they're just more protective of their trademark?

I don't think it has anything to do with the brand name, and everything to do with the Nazi connection.

Honestly I'm surprised that the company exists with that name, because I would think the same unfortunate historical connotations would be potentially bad for marketing.