It's a problem that arises as a consequence of businesses seeking to appeal to a 'global audience'. What they often really mean with such double speak is that they desire a one size fits all approach.

I loathe it, personally. I'm sure most people can agree that there are certain words that absolutely should be banned outright. However, a lot of words are filtered out because they are offensive in one country but mean something completely innocent in another. Furthermore, the severity of a word can differ significantly from region to region - a word may very well be technically offensive in one region of the UK, for example, but in another it'll be used affectionately.

Context is important - and unfortunately, businesses do not want to hire enough people to fairly judge such cases. More and more moderation is being made entirely automatic, or pre-empted through filters that can and do go awry with unexpected blips that unfairly punish innocent players.

The best I can suggest is to just put every potential name through an internet search to see if it translates to anything potentially offensive/questionable.