@Monsutaman

I feel like the reason people jump ship when a popular streamer does it is because when it comes to gaming entertainment, people really, really don't want to waste their time in something that might or be currently thrash.

The mmorpg landscape in the last five years has been somewhat abysmal. Every game that has a multiplayer component seems to try their damnedest at taking your money in every shape or form by luring you in with shiny paint, only to leave you wondering where all the colors have gone later.

So who better for those people to have someone, with a particular weight added to their words, to say "yeah, game is really fun. You can see me actually having fun real-time" to scope out a mmo for you so you don't have your time potentially wasted.