Even the sale prices in the store are prohibitively expensive.

[JamieRose]

So today we get our once a year chance to get the ridiculously expensive costumes and mounts at a discount, yet even with the discount the prices are insanely high.

It's pretty bad when at normal your online store double dipping is asking outrageous prices for cosmetics, but what does it say when you only put this stuff on sale once a year and it's still way too expensive?

$12.60 for most costumes.
$20.99 for SD Fenrir. (This one's been in the shop for several years.)
$16.80 for most mounts.
$3.50-$5 for minions and many are not on sale!
$7.00 for chocobo barding! (Why?)
$8.40 for Megaflare emote and most emotes are coming in at $4.90! (Again, why?)

I could do this all day, but the point is pretty clear. Squeenix can't even give us reasonable prices on shop items when a sale is on! This would be less an issue if this was a f2p game, but it isn't. We're paying a $15/mo subscription and being expected to cough up money for cosmetics as if this was a f2p shop!

You know I used to play Star Trek Online and even they had better deals in their shop, and that IS a f2p game!

Seriously, Squeenix. Give us a break.

[Tsiron]

I... unfortunately have to agree, I could buy another 30 days of play time with how much a lot of the stuff costs, but I guess that was the point, given it's apparently how they fund the game's development while SE leeches the actual sub money?

[Jadedsins]

I understand how you feel, but enough people are buying them. So the company thinks it is price right. I mean can't argue with that logic.

[Kes13a]

lucky then it is all optional and not required to play.

[Snorky]

Hmm, as compared with ESO pricing these are cheap. Seriously, some costume's cost hundreds of dollars just to get the gems to buy them.

[Krotoan]

It's pretty bad when at normal your online store double dipping is asking outrageous prices for cosmetics, but what does it say when you only put this stuff on sale once a year and it's still way too expensive?

Expensive being very subjective.

The market accepts and supports.. the pricing continues.

Compare any of that to pricing of things someone might pay for daily such as gas.. or a snack, or even something someone might buy that they didn't need to like a shot of liquor on a weekend out, or watching ONE showing of a movie.

People commonly pay far more for far shorter experiences.

[Snorky]

Everyone is different, we all understand this. What is expensive for one person may not be for another. But being a average consumer in NA these prices cost less than most good cuts of steak or one dinner out for one or two people.

[DPZ2]

Meh.

Sales such as you are expecting exist in the Real World because shops want to clear out old inventory that is not selling as well for new inventory.

Digital sales hold no such problem. And the length of time something has been in the shop (SD Fenrir specifically) has no bearing on its current price, or its discounted sales price.

Your Free-to-Play shop, on the other hand, has to be as inexpensive as possible in order to entice players to continue to pay money for items they don't actually need (unless it is actually a Pay-to-Win shop). Most of those shops make their money on selling you 'keys' to unlock boxes in-game to, possibly, maybe, sorta, kinda win a useful item.

Any income is good income for the F2P industry. Sales run whenever the game income appears to be dropping, as the F2P shops need you to put in an order to continue running, which is the reason you think you get 'better deals' there.

[Sotaris]

lucky then it is all optional and not required to play.

Pretty much this. We see these threads pop every so often it's like... I don't want to sound like a broken record but you're not forced to buy any of it.

[Nethereal]

Spent $60 on fantasia's this month. Regret.

Tbh it really comes down to the mindset of what you're buying. The prices really aren't any worse than any other game I've played, in fact they might be better than some.

Sword of Legends Online for instance has $50 costumes. That's just a regular costume, nothing special, they just think they can get away with that pricing. Some cost $20-$30.
The game itself cost $40, mounts cost $30-$60.

There are quite a few games with prices of similar range.