Or it could be a tactic to weed out folks who have that exact reaction. They want folks who will see problems that others may overlook. They want people who will then have a solution to those problems. They want people who will play ball with a minimum of rabble. If that's not you, the simple solution is to move on to the next job listing. What's not needed is an attack on the corporation because you disagree with their wording or perceived morals.
If there is no problem with their services, literally, make something up but at least try to sound convincing and provide a plan of action by which you would solve the "problem".
"I think your sites could do with more fact-checking, proof-reading and comment moderation because such and such and blah blah blah. With my new Super Icy Veins Plan 9.0, I will eliminate all of these issues by such and such and blah blah blah.
Maybe they want go-getters and not complainers.
Working as intended?