Quote Originally Posted by Floortank View Post
Blizzard has lost record numbers of players but WOW is more profitable than ever due to microtransactions.
Being hyper-focused on short-term profits is not a viable business strategy.

Here's the thing, the psychology behind those purchases are to show them off, specifically to show them off to the have-nots. The problem is the non-whale audience is bleeding out hard. It's not all that fun showing off to another whale so the whales eventually get bored and quit. While things look rosy now the cash shop revenue over the next few quarters is going to tank hard as the whales abandon ship.