To be honest. Activision Blizzard is a big company. Probably will get a sanction and move on. Maybe some "clean" and that. They will not "die" or even the reputation will be damaged. People have fish memory. In months they will forgot and return to pay for their products. And a lot of people is not aware of this kind of stuff unless they follow videogame press. Which is not too many anyway. May lost some players, sure, but not massively.