To specify, let's say you were hired on and had full control over ANYTHING related to FFXIV....what would you do?

I know, it's a very ambiguous question and perhaps too vague for everyone, especially since many like to only give short responses. But I thought I'd post this just to see what types of answers we might get.
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Topics May Include
  • Class/job changes
  • Building new data centers & servers
  • Creating brand new content
  • Modifying subscription costs
  • Changing the ToS
  • Expanding licensing so it can be played on other consoles (like if you're a fan of Xbox)
  • Getting a new engine
  • or just about anything else your heart desires.