They need to add new servers or increase the amount of players that can play on each server. Right now you can't make a new character on any of the EU servers at all, while on the US servers there are only 11 out of 24 servers you can join. I've been trying to log in for 40 minutes now. Not a great way to welcome new players really. Not a problem if you are Japanese though as only one is not accepting new characters.