I've been playing FFXIV since 1.23 and over the years since I have talked several people into joining me in Eorzea. Every single time it has been a total mess trying to get friends set up with a new character on the same server.
Imagine being a new player, unsure if you even want to play the game, and someone tells you "yeah, it's kind of a mess to get on a chosen server. Try creating your character at 5am, that almost always works."
Then there's extra confusion about which version of the game to get. Honestly SE should remove most of the SKUs for the game and only sell the complete edition, and latest expansion. Steam & reg PC version need to be combined, and console edition shouldn't be another full entry price.
It was bad before, and now that we have this giant exodus of players coming in from WoW it's just gotten worse. It doesn't help that free trial accounts are eating into character limits on servers either.
I sure hope SE plans on adding like 5+ additional servers per data center soon, plus all the secondary servers for instances\housing that entails. Can't imagine that extra budget will come easily though.