If WoW is any indicator of World PVP helping "populate" zones more, then no, it won't help at all. Most players want to be left alone when interacting with the world without anybody sabotaging their efforts. I am sure there is a fraction of players that love the thrill of being hunted or hunt other players and that's fine. But you have specific game modes to do that, and other games aswell with better systems to accomodate that.
If anything what could help re-populate zones are Daily quests, world events, PVE things that give an incentive to go out and make use of the world and the enemies in it.




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