I played wow for years before finding ff14 and empty world is always a problem. I always thought the simple solution would be to add group quests and normal quests with cool glamour rewards, pets, etc. People will go where the incentive is and right now, youre either crafting in front of market boards or sitting in your residence. Fates are group quests I guess but there's no reason to do them at max level. For example the quest in ryghals that gives you the head bandage was worth it for me anyways. I would actually like quests in general to give more exp because I honestly don't even bother doing any normal quests as the exp is so low and rewards are so minimal its better to sit in df.