I understand why Bellular would make a choice like this. I just cancelled my own WOW subscription, and I've played since Cata and have mostly liked the content that I've gotten, but Shadowlands was just an absolute letdown in everyway. Dull content, characters, and villains (the new villain is basically "I'm much cooler and better than the most iconic villain in the game, in fact we worked for me, really." You guys know this kind of character), unrewarding gameplay (you wouldn't believe how hard it can be to get a new weapon nowadays), constant repeatings of the same old thing each expac, along with other things I won't list here. But I just can't take it anymore. FF14 is my game now (along with SWTOR). I just don't feel like SE actually considers making this game an annoying bother.