I never did like the whole grind aspect of MMOs and especially from the days of the Early Internet, I think it did have its place at one point in MMO history because back then there wasn't much games to play and we needed something to do.

But since gaming has evolved greatly that I think less grinding would be the way to go.

Grinding in the end was never generally fun, it was just put there as something to do mindlessly (which isn't fun).

I especially don't miss the days of defeating enemies 100 times as a quest (thank god that stuff like that is going away lately).