Can't we all just get along?
Rolling hour updates: update 1@00GMT 2@04GMT 3@08GMT 4@12GMT 5@16GMT 6@20GMT and bam we all get screwed by an update here and there, but we also all get not screwed here and there.

The game was built with a worldwide audience in mind. It's solutions that fuck everyone equally that work in that audience.

Edit: I'm EST and work 8A~5P, chances are that I'll get to log in for ~30 mins after the maint. period I've yet to cry about it or about any of the others that have happened in a way to ensure I missed out on a solid day of play and got into new content later than others.