I don't know what time exactly it went on sale on the store, but I was checking periodically during the keynote and got an e-mail at 12:40am EDT letting me know Endwalker was available to pre-order, and it was sold out by 1:08am EDT when I was able to get into the SE online store. I've purchased every physical CE since 3.0, and I'd like to buy this one too. I'm hopeful they'll just create a pre-order wait-list for physical items and make as many as they have the demand for; it's obviously very high. I appreciate that there was probably some blindsiding by the demand, but there're still six and a half months left until launch. I just really, really, hope they don't let garbage like this remain the only route for people who still want to buy it.