It would be nice if there was a sort of Kickstarter system in the game.

Basically, things the devs are on the fence about are listed (eg. A new glamour, or making all racial gear usable for all races, fix hats for viera/hrothgar). These are things the devs are 100% not planning to do with regular subscription money.

The devs put down these projects with how much dev time/money it would take. Players can contribute real money towards it. If it hits the needed amount, devs do it (possibly hiring from other dev teams).

Contributors either get the new item in the mail since they pre-purchased it, or in the event it something non-tangible like a housing ward, they get some minor but nice item (wall plaque, medal necklace, participation trophy..something super minor)