we all know how big of a joke PVP is and how people are loathe to do it. even my personal friends who get high into the seasonal feast rankings tell me how unfun and miserable it is. the ladder climb is also very terrible because as a new player who's coming in a few weeks into the season, the floor is a lot higher. you're not going to have an easy time climbing if you're a bronze going against a team of gold/plat players.

to preface this very little of this suggestion involves changing or reworking pvp gameplay systems, only reward systems.

1) Wolfsmarks to Wolfcollar Conversions
immediately i think this would get people back into playing pvp. i think a rate of 5k, or 10k, or 20k for 1 wolfscollars would work. this would still shape up to be a significant time investment.

2) WoW-ification of PVP Armor
so what i mean by this is how in warcraft they have 3 sets of pvp gear.

further in i describe "unranked ranked pvp currency armor" in wow there are 2 pvp currencies, honor and conquest. honor can be acquired through various pvp activities, both ranked and unranked. conquest is the ranked pvp currency which can be obtained the same way, just in much smaller quantities. the ranked pvp armor can only be obtained via reaching a certain ranking within the pvp season it's available.

baseline unranked pvp currency armor: dungeon reskin (or in this case the usual pvp armor we get around the launch of the expansion.

unranked ranked pvp currency armor: rf/normal/heroic reskin (think prototype alexandrian vs alexandrian armor. it's the same armor but it's missing a lot of the bells and whistles and extra ornamentation.)

ranked pvp armor: mythic reskin (again, think prototype alexandrian armor vs alexandrian armor). this could be the top 100 ranked armor.

3) Allow the purchase of recolor top 100 ranked armor/mounts
basically just make it spaced per expansion. in this hypothetical, if you wanted to buy the ranked pvp gear from this season, you would need to wait until endwalker. to compensate this could be significantly more expensive to buy with wolfscollars.

honestly i don't find pvp very fun, but if it had greater rewards or a greater rewards system like i describe, i'd probably put the time in and do it.