Quote Originally Posted by LillithaFenimore View Post
Maybe, maybe not. I just wanted to post about the similar discussion we had on ZAM for a different perspective. I'm not an economist or marketing guru.
The primary obstacle with rebranding here is that it's a numbered entry in the Final Fantasy franchise. It's impossible for fans not to notice a rebranding of FFXIV, because there is a numbered continuity that needs to be upheld in the series. A missing entry in the franchise would stick out like a sore thumb.

If it was rebranded now, the game would appear to have failed a second time and the negative stigma would get even worse, rather than better.